Entrusted as a graphic and web designer for Lorem Ipsum Finanz, my task was not just to create a logo or a website, but to articulate a comprehensive visual identity that reflected their dedication to long-term investment, insurance, and real estate advisory.
From designing the brand logo to developing the corporate website, my role was multifaceted. Additionally, I created elegant key visuals with the help of ai art tools for their office spaces, along with business cards and other print materials, each tailored to seamlessly integrate with their brand image.
One of the most significant challenges was sourcing imagery that appropriately represented the finance sector. With the innovative use of AI image generators, I was able to generate distinctive images that both resonated with the brand and brought a unique aesthetic to their visual identity.
Der wachsende Baum
The graph transforming into a tree stands for the power of long-term investment and organic growth. This image beautifully encapsulates the idea that just as a tree nurtures and supports its ecosystem, a well-planned investment can provide security and prosperity for your family over time.
Die Stadt
The cityscape represents the diverse, dynamic world of real estate investment. Showcasing both traditional and modern architectural styles, it symbolizes Munich's real estate market's rich blend of old and new properties. This is a reflection of the past meeting the present in an ever-evolving urban landscape.
Der schwarze Schwan
The Black Swan, a concept introduced by Nassim Taleb, represents unexpected, outlier events that have significant impact. Particularly relevant to the insurance sector, this symbol encapsulates the idea of risk and the unforeseeable, reminding us of the critical need for robust risk mitigation strategies.
Der Bulle
The bull is a renowned symbol in the world of finance, embodying the power and tenacity of a bullish market. Its charging stance signifies economic growth and upward trends, underlining optimism and prosperity in financial forecasting.
Der Bär im Zirkus
The bear, another quintessential symbol in finance, represents a declining market. Positioned in a circus setting, this visual metaphor underscores the drama and spectacle often associated with market downturns. The circus context also pays homage to P.T. Barnum’s quote, indicating that amidst the chaos and uncertainty, the noble aim is to create joy.
Der globale Graph
This visual features a graph superimposed on a world map, signifying the interconnectedness of the global economy. It embodies the concept of globalization and the opportunities it presents for investing across borders, taking advantage of global trends and markets.
