Project · 2025

Safina

Own product: an AI phone assistant for solo professionals and small businesses. Answers calls, summarises conversations, keeps focus on the real work. Built with DK Tech Solutions UG.

Status
active
Kind
Own
Role
Co-founder and product designer at DK Tech Solutions, together with David: product design and digital marketing.
Link
safina.ai · App Store · Google Play

Context

Small businesses lose customers on the phone. When the line is busy or everyone is with a client, the caller hangs up and tries the next company. Safina takes those calls. The AI assistant answers around the clock, speaks the caller’s language and sends a short summary right after: who called, why, in what mood and how urgent it is. For the caller it feels like a friendly front desk, not a voicemail. Owners read the summary in the app and call back where it matters.

The app

  • App Store intro: focus on your work, not on calls
    Focus
  • Call list with the week at a glance
    Overview
  • Call summary with key points, AI analysis and transcript
    Summary
  • Ready-made templates per industry
    Templates
  • Voice, language and tone settings
    Voice and tone
  • Conversation guide with greeting and rules
    Guide
  • Fraud alert on an unwanted call
    Spam blocked
  • Urgent call detected and forwarded
    Urgent calls
  • Settings with plan, number and forwarding
    Settings

What it does

Owners decide how Safina handles their calls: which questions it answers, when it books an appointment in the calendar and which colleague it forwards to. Spam and scam calls are blocked before they cost time. Conversation guides fit the trade, from medical practices and law firms to craftsmen and salons, and summaries flow into the CRM. Safina is developed in the EU and hosted in Germany, and calls are only recorded if the customer turns it on. The goal is simple: the phone no longer interrupts the work, and no request gets lost. As co-founder I am responsible for product design, from the app to the website.