Introducing Flink - a concept design for an app serving a hypothetical self-driving taxi service. This project was about peering into the future, tackling the challenges that autonomous tech may throw our way. Sure, machines are getting smarter, but they still can't beat human intuition.
Think about it. A human taxi driver instinctively knows if it's more convenient to drop you off a few steps away from your destination or spots if you've accidentally left your briefcase in the trunk. Flink was created to bridge this gap. This university project was all about designing an intuitive, user-friendly app that could help users navigate the brave new world of autonomous taxi services.
We transformed our living room into a testing ground, with an 'imaginary' car made of four dining chairs. This hands-on approach allowed us to identify key user actions and potential challenges with this novel technology. Our app prototype, created with Adobe Xd, reflected these user stories, incorporating them into user journeys through several revisions.
To give the app a distinct identity, we developed a sleek corporate design and a style guide. And fun fact: a certain food delivery service appears to have found our app's name rather inspiring a year later. No grudges here.
We also designed some advertising graphics showcasing the versatility of our logo concept, just in case Flink ever makes it to the app store.